Digital Printing Experts

COLOR

 

When the light is divided into different waves in the spectrum, shades and colors are produced and are perceived by the human eye. Although physics has a lot to do with how colors are visible and how they are distinguished, it is still common knowledge that color plays a major role in our world today.

 

Studies have shown that color also affects human response. This is clearly seen in advertising, marketing and online entrepreneurship. Even the color blocking of holiday greeting cards cause a certain emotion in us. This phenomenon starts in kids where they react differently in various types of colors.

 

Most advertisers, marketing experts and business owners use the results of color studies to maximize human response when it comes to productivity at work and retail capability. Business is one sector that benefits most from color psychology.

Color Study

 

Blue exudes calmness and serenity. Most company owners use the color blue in their offices since it increases the people’s productivity.

 

Red on the other hand conveys a stronger sentiment. It imbibes passion and love that is why red roses are common among lovers. Red is also used by a lot of fast foods and restaurants since it promotes appetite.

 

Yellow is a very happy and warm color but it does make babies cry.

 

Green resembles both health and wealth. It also connects us with nature and the environment since green is the color of the leaves. Green also says "go", it suggests forward movement.

 

Brown is said to convey boredom. This is one reason why blue is used in corporate settings and not brown.

 

Orange is a great color since it gives out a feeling of excitement and warmth. Printing services companies know this since orange is used in a lot of signages to draw attention.

 

Black, White and Metallic colors increase the sophistication level of things.

 

Pink attracts people quickly due to its calming and romantic effect.